01

/Swarovski

Spring/Summer 2014

April 2014

LOVE is in the air...

Beautifully arranged flowers in combination with a water-colored heart in pink & rose as centerpiece of the exclusively designed campaign logo set the perfect background for the romantic valentine's jewelry collection from Swarovski. A fashion-inspired window campaign striking right at your heart.

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02

/Porsche Design

Breuninger

April 2014

Special Window @ Breuninger

In a clear design language and discreet sportive overall concept PORSCHE DESIGN presents a selection of items (bags, shoes, fashion & sunglasses) within a special window installation at premium retail partner Breuninger. The selected items are showcased by plain stand-alone presenters which are suspended from the ceiling. As a special eye-catcher a visual by Peter Lindbergh is mounted on the backwall in full format.

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03

/About DFROST

FRAME Powershop 4

March 2014

DFROST at FRAME Powershop 4

The 4th issue of the FRAME Powershop series unveils shop and showroom interiors from all over the world.
We are very happy that one of our favourite projects - the Multibrand Jewellery store for CADENZZA - is also featured in this great source of information and inspiration.


04

/VICTORINOX

Brand Heritage

March 2014

130 years of Victorinox - a visual journey

130 years of Victorinox - a visual journey
To mark the company's 130th anniversary, the Victorinox brand and corporate history is brought into the store windows by means of a time tunnel. This enormously attention-grabbing window concept visually emotionalises both, the milestones of the brand history as well as important changes that have influenced the company and product portfolio.

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05

/Victorinox

Spring/Summer 2014

March 2014

New Collection Spring/Summer 2014

Clear lines and contours are central to the New Collection Spring/Summer 2014 and the associated window campaign. A reduced and functional system with a fresh design shows the key items of the collection: Protect. Contour. Articulate. Innovate.
With a particular emphasis on "editorial visual merchandising", Victorinox shows the perfect companions in specific everyday situations.

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06

/Mode Zinser

Spring 2014

March 2014

What's on the Catwalk?

Mode Zinser showcases its catwalk within the Spring Campaign based on one of the most recognized events in the world - the Fashion Week.
The cityscapes and silhouettes of the fashion capitals Milan, New York, Paris and Berlin represent the scenery inside the windows. Storytelling of the cities' whisperings in seasonal colors Black & White - the conceptual language is expressed in clear, geometric shapes and illustrious character styles of pop art.

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07

/VICTORINOX

Fragrance Campaign

February 2014

Moments to share

Right on time for Valentine's Day, Victorinox
displays its men's and women's fragrances in the store window. Each fragrance tells the story of how it came into being, and is presented on a beautiful wood and acrylic column. Modern yet natural - just like Victorinox itself.
The campaign is supported with a customer mailshot that attracts visitors to the stores with a fragrance selection and a free travel spray.

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08

/Calvin Klein

Special Invitation

January 2014

Collection Invitation

For the launch of Calvin Klein's new menswear collection Fall 2014 a high-class invitation card was designed and produced according to the motto "Create the Memories of Tomorrow".

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09

/VICTORINOX

XMAS 2013

January 2014

Find the perfect Xmas gift with Victorinox

The task was to develope a 360° concept by integrating all relevant marketing tools:
Core idea was to support the customer in finding the perfect Xmas gift within the Victorinox product range.
All POS communication channels as well as relevant online media were elaborated in a target-group oriented and emotional way. The overall concept assists the customer in choosing, gives recommendations and generates wish lists for friends & relatives.

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10

/VICTORINOX

JACKETS

October 2013

Protect what you love

The Victorinox Jacket is the confident companion for every situation! Protecting all beloved things and gadgets: knife, wallet, mobile tablet and, of course, yourself.
The window installation sets a clear focus on the product's characteristics such as protection, innovation and high quality. In a cool blue fluorescent ambience the jacket is presented as high tech product with every single detail. Special features are highlighted by an X-ray scenery that stages the specific product features via digital image frames.

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/LOGIN
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