This years' Xmas Window campaign for Swarovski is all about the emotional moment of gift giving and enchanting festivities. The search for the perfect gift, the emotional image of gifts piled under the Christmas tree and the abstract similarity to New York's sparkling skyline, served as inspiration for this glamorous and engaging POS campaign. Reduced forms combined with tone in tone high-gloss valuable materials draw attention and invite customers to find their "perfect gift".
The Ventloft jackets showcased bring alive the core message of the Pan-European FW 13 campaign:
Warmth has never been that light before.
The jackets appear to move weightlessly through the window floating within a three-dimensional mountain scenery. Technical highlights and key features are displayed on the window pane to catch the customer's eye.
German Design Award
dfrost recognised at German Design Awards 2014
Having already won the Red Dot Award and the iF Award for its 'Swarovski Xmas 2011' visual communication concept, dfrost has now secured a Special Mention Award for exceptional design quality in the category of 'Architecture and Interior Design' at the prestigious German Design Awards, hosted by the German Design Council. In presenting this award, the high-calibre jury honours work which contains especially effective aspects or solutions in terms of design.
The fashion retailer Zinser celebrates its 135th jubilee
Since its foundation in 1878, fashion and lifestyle changed many times in the department stores of Mode Zinser. But - as a red thread running through the times - tradition and adaptability did not. This basic idea has been taken up in the window concept in form of an anniversary ribbon in shades of red connecting the various style worlds & segments.
Elegant, classic - tradition as such.
Vibrant, contrasting colours and woven silk textures
are the inspiration elements of this years' fall
window displays by Swarovski.
The combination of rich colours with transparency and layering effects create a particularly striking window campaign.
The design of the atrium at Lengermann and Trieschmann in Osnabrück picks up on the look of the latest Tommy Hilfiger Autumn/Winter campaign down to the tiniest detail. Typical elements of an American college scenario have been hand-picked and arranged. One of the decorative highlights in this campus scene is a vintage car from the boot of which a catwalk for the TH Sportswear range unrolls.
The Autumn/Winter 2013 season is defined by STRENESSE's realignment.
dfrost is accompanying this process with an according window display concept throughout the season: a progressive series of different set ups symbolising elegance and mutability.
The main features of the shop windows are layering - the interplay of different materials -, as well as the possibility of presenting highlights, and the chance to show coordinated looks.
The Victorinox Jacket is the confident companion for every situation! Protecting all beloved things and gadgets: knife, wallet, mobile tablet and, of course, yourself.
The window installation sets a clear focus on the product's characteristics such as protection, innovation and high quality. In a cool blue fluorescent ambience the jacket is presented as high tech product with every single detail. Special features are highlighted by an X-ray scenery that stages the specific product features via digital image frames.
Welcome to Mode Zinser and this year's Fall window campaign with the core idea:
Move in. Get dressed. Start to live.
Clear separate worlds of living a created corresponding to the respective segment. Reduced to the mere feeling and the characterising lifestyle. Clear focus on product via colour accentuation.
In January, Victorinox called for a design competition for its limited edition of the classic series. More than 1380 proposals from 340 designers in 51 countries were recieved. Detail-loving miniature worlds showcase the 10 winning designs in a stunning way.