Right on time for Valentine's Day, Victorinox
displays its men's and women's fragrances in the store window. Each fragrance tells the story of how it came into being, and is presented on a beautiful wood and acrylic column. Modern yet natural - just like Victorinox itself.
The campaign is supported with a customer mailshot that attracts visitors to the stores with a fragrance selection and a free travel spray.
The task was to develope a 360° concept by integrating all relevant marketing tools:
Core idea was to support the customer in finding the perfect Xmas gift within the Victorinox product range.
All POS communication channels as well as relevant online media were elaborated in a target-group oriented and emotional way. The overall concept assists the customer in choosing, gives recommendations and generates wish lists for friends & relatives.
The Victorinox Jacket is the confident companion for every situation! Protecting all beloved things and gadgets: knife, wallet, mobile tablet and, of course, yourself.
The window installation sets a clear focus on the product's characteristics such as protection, innovation and high quality. In a cool blue fluorescent ambience the jacket is presented as high tech product with every single detail. Special features are highlighted by an X-ray scenery that stages the specific product features via digital image frames.
Christmas will be elegant: Like Natalie Acatrini's collection, the new window concept for Christmas 2013 is puristic and clean. Mirrored spheres in various sizes breathe Christmas spirit into the window without distracting from the modern and cosmopolitan nature of the new campaign.
In January, Victorinox called for a design competition for its limited edition of the classic series. More than 1380 proposals from 340 designers in 51 countries were recieved. Detail-loving miniature worlds showcase the 10 winning designs in a stunning way.
This years' Xmas Window campaign for Swarovski is all about the emotional moment of gift giving and enchanting festivities. The search for the perfect gift, the emotional image of gifts piled under the Christmas tree and the abstract similarity to New York's sparkling skyline, served as inspiration for this glamorous and engaging POS campaign. Reduced forms combined with tone in tone high-gloss valuable materials draw attention and invite customers to find their "perfect gift".
The Ventloft jackets showcased bring alive the core message of the Pan-European FW 13 campaign:
Warmth has never been that light before.
The jackets appear to move weightlessly through the window floating within a three-dimensional mountain scenery. Technical highlights and key features are displayed on the window pane to catch the customer's eye.
German Design Award
dfrost recognised at German Design Awards 2014
Having already won the Red Dot Award and the iF Award for its 'Swarovski Xmas 2011' visual communication concept, dfrost has now secured a Special Mention Award for exceptional design quality in the category of 'Architecture and Interior Design' at the prestigious German Design Awards, hosted by the German Design Council. In presenting this award, the high-calibre jury honours work which contains especially effective aspects or solutions in terms of design.
The fashion retailer Zinser celebrates its 135th jubilee
Since its foundation in 1878, fashion and lifestyle changed many times in the department stores of Mode Zinser. But - as a red thread running through the times - tradition and adaptability did not. This basic idea has been taken up in the window concept in form of an anniversary ribbon in shades of red connecting the various style worlds & segments.
Elegant, classic - tradition as such.