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Retail Design Blog
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From working boot to »cult boot« – rough and industrial elements represent the anniversary campaign of the boot icon »1460«. Published on retaildesignblog.net
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Textilwirtschaft
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What does the new perception of space, the increased need for safety, and the competition from online business mean for the future of stores? Christoph Stelzer discussed these issues with other retail experts at the digital roundtable of TextilWirtschaft.
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AIT
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Does the corona pandemic bring a New Normal not only in social and economic life, but also in retail? The opportunities Christoph Stelzer sees for new formats can be read in the current issue of AIT.
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Ambiente 2020
Inspiration Review
The DFROST Brand Companions were on site and have collected all highlights in a review – Get inspired!
Retail Design Blog
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The POS display unit for the product launch of the Cloudboom marathon shoe picks up on the lightness and speed of the new product by means of iridescent curves. Published on retaildesignblo.net
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Stores + Shops
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The store design sets new hygiene and safety standards as consequences of the crisis. In the new issue of Stores+Shops, Christoph Stelzer and other experts discuss the changes that this is bringing about in terms of space design and customer journey, among other things.
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The New Normal
Expert Talk
What is the future of retail and what will be the new normal? How will retail be able to become a safe place that still makes shopping a convenient and fun experience? We hope you enjoy our key-findings.
Making things happen
Expert Talk
Short communication channels and well-established production processes enable us to realize global series production in a cost-efficient manner. We are currently working intensively on sustainable alternatives.
Euroshop 2020
Inspiration Review
This year it was finally time for another Euroshop, which takes place every 3 years, to open its doors. We were there and enjoyed all the highlights.
Euroshop
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Thinking far beyond the post-Corona period, Christoph Stelzer and other retail experts deliver creative solutions for stores and brands. Featured on mag.euroshop.de.
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Textilrevue
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DFROST explains how new guiding, new activation, and new customer flows within multisensory experiences will be key for brands, retailers, and customers during the New Normal. Featured on textilrevue.ch.
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VR in the Design Process
Expert Talk
Virtual Reality is not only a trend for us, but has real relevance! We immerse ourselves virtually in the stores of tomorrow.

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Teresa Schwarz, Corporate Communication WE’D LOVE TO HEAR FROM YOU.