DFROST takes responsibility and cleans up stuttgart!

BRAND COMPANIONS ON A CLEAN UP MISSION

Did you know that an estimated 4.5 trillion cigarette butts are discarded in the environment every year? It’s just one of many examples of how carelessly disposable items are used. In collaboration with the Cleanup Network, we have launched a campaign to raise awareness of everyday waste pollution. The network has long been dedicated to reducing the impact of litter on our planet with the aim of leaving a better world for future generations. It regularly organises clean-up events where people meet and clean their environment. These events are to counteract “trash blindness” and encourage more conscious waste disposal. We find this approach wonderful and so our colleagues from the DFROST office in Stuttgart’s inner city headed off with their litter pickers. Their buckets were soon full …

It starts with the small things that everyone can observe in everyday life. In addition to proper disposal of single-use products, we use e.g. cloth towels instead of paper towels and every employee has his or her own reusable drinking bottle. Step by step, we are making our office more environmentally friendly and it’s a matter of priority for us to establish the subject of sustainability in the retail sector as well… more to come!

 

16
BRANDCOMPANIONS
joined the Mission
200
CIGARETTE BUTTS
were found
2
SQUARE KILOMETERS OF STUTTGART
got cleaned

Let’s get in touch.

Eva Hooss-Pohl

Head of Human Resources

T: +49 711 664817-114

[email protected]