Head of New Business
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BAUHAUS MEETS GREENHOUSE
Open from all sides, the booth highlights the sustainability principle with lots of greenery – re-usability and flexibility as a concept. The interior’s combination of original Bauhaus furniture and newly designed elements in the same style pays homage to the Bauhaus centenary.
Spanning a space of 8 by 10 metres, the booth is a feast for the eyes of all Bauhaus lovers. From the hospitality area with its bar and lounge to the order and product presentation part, all sections partly feature original classics by Wassily Kandinsky, Marcel Breuer, Le Corbusier and contemporaries: chairs, lounge chairs, settees, bar stools, coffee tables and converted presentation furniture. DFROST, the agency for retail identity, even created its own furniture in the Bauhaus style to fill any design gaps: display cases, sideboards, order tables, book stands, bar equipment and so on. The booth has plenty of space for neubau furniture, POS tools, bags and all other necessities. Its decoration and equipment complement the atmosphere with books about the Bauhaus school, vases in the Bauhaus style, a portafilter coffee machine, a vintage sound system and many more details. Visitors will find themselves surround-ded by luscious greenery, too: dense rows of plants line the entire façade and interior areas, so you may well need to look for some of the exclusive eyeglass models in the undergrowth. The greenhouse design conveys urban living as well as sustainability. Those concepts define the brand and give the booth its surprising twists.