Head of New Business
T +49 711 664817-125
Do-it-yourself and customised products and services are the talk of the town in retail today. Products tailored to the customer’s needs and a hands-on approach: maker shops and DIY gadgets at the POS create a long-lasting, fun experience and plenty of entertainment. Together with the DFROST retail experts, the cosmetic brand essence has introduced a real novelty to the market with its temporary pop-up store in Berlin. A store where, for the first time, customers can create individualised products such as lip gloss or nail varnish themselves. Their product will be ready to take home within a few minutes. The essence store in Berlin-Mitte is part of the beauty label’s “15 Pinky Years” campaign in celebration of its 15th birthday. There are virtually no limits for imagination when it comes to the brightly coloured, playful interior design or to customers creating their own cosmetics.