Dr. Martens

TOUGH AS YOU POP-UP

 

An exclusive pop-up presentation in the shoe department of Breuninger Stuttgart was developed and executed for Dr. Martens’ »Tough As You« campaign. To go with the campaign, the focus was on playing with rough elements which is why various materials were used for the surfaces, successfully combining the sophisticated store environment with pop-up elements. Eye-catching campaign assets were also brought into play, including printed material as well as the brand’s powerful »Tough As You« video as a digital component. The use of Dr. Martens’ striking CI colours ensure an arresting presentation of the shoes. Thanks to the flexible elements, the pop-up will be ready to be used again at other locations.

 

 

 

 

Tommy Hilfiger
CUSTOMIZE YOUR STYLE
SHOW ME
Tom Tailor
SAY YES STORES EVENT SERIES
SHOW ME
Beldona
NEW RETAIL STORE CONCEPT
SHOW ME
I.Ma.Gi.N Jewels
Flagship Store Antwerp
SHOW ME
Mercedes-Benz Accessoires
RE-DESIGN MBA CUSTOMER CENTRE
SHOW ME
Neubau
CÔTE DU SOLEIL
SHOW ME
Maryan Mehlhorn
SUMMER STATE OF MIND
SHOW ME
Neubau
BAUHAUS MEETS GREENHOUSE
SHOW ME

Contact

Let’s make it happen.

Boris Bihl

Head of New Business
T +49 711 664817-125
[email protected]